Text: Igor Shevkun TODAY, THE LEADING FASHION HOUSES ALREADY INVEST MONEY AND MUSEUMS OF MODERN ARTISTS - IT IS FASHIONABLE, FAVORABLE AND MODERN. They want to keep their hands on the pulse, to know that their logo is inscribed in the world history of art, and the reality is embodied in fanciful visual forms. WE OFFER TOP-5 MOST UNUSUAL FASHION-MUSEUMS OF THE WORLD, WHICH ARE PERFORMING BETWEEN AND INDEPENDENT CULTURAL PLATFORMS. Louis Vuitton Foundation Museum in Paris
Nowadays, it is difficult to surprise anyone with museums, so you need to be able to create them with imagination. But this is not easy, says 87-year-old architect Frank Gehry, who built the Guggenheim Museum in Bilbao (1997), the Walt Disney Concert Hall in Los Angeles (2003), and on October 27, 2014 presented his new brainchild to the audience - Louis Vuitton Foundation Museum of Modern Art in the Bois de Boulogne in Paris. Work on the museum with a budget of $ 143 million has been going on for 13 years, it has 11 exhibition halls, open terraces with amazing views of the Eiffel Tower, an audience for art installations with a capacity of up to 350 people. The impressive "sails" of the museum's facade are made of 3600 glass panels. Thanks to the Louis Vuitton Foundation, Europe finally recognized the names of artists Olafur Eliasson, Sarah Morris, Tarin Simon, Serit Vin Evans and many others.
This summer, from May 11 to the end of August, the Foundation presents the installation of "Observatory of Light, Work in Situ" by popular conceptual artist Daniel Buren. He decorated the building's panels with a multitude of color filters, which will create constantly appearing and disappearing color figures with changing the time of day and year. Through a play of colors, projections, reflections, transparency and contrast - both inside and outside - Daniel Buren will show the famous building in a new light.
Address: Paris, 8, avenue du Mahatma, Gandhi Bois de Boulogne
Opening hours: from 12:00 to 22:00
Christian Dior House Museum in Granville
In the hometown of Dior Granville in Normandy, you should visit his house museum, Villa Rumba. The designer’s parents bought this house with a winter garden back in 1905, and since 1997, exhibitions and expositions dedicated to the work of the great couturier began to take place in it. This year, don’t miss the “Women in Dior” exhibition, which runs from May 5 to September 25: 90 haute couture dresses, family portraits, paintings, memories and, of course, portraits of famous women, fashionable Dior icons who adored dresses from Christian Dior - Maria Callas, Elizabeth Taylor, Princess Diana, Josephine Baker, Marilyn Monroe and many others.
Address: Granville, les Rhumbs, Rue d'Estouteville
Operating mode: Thu.- Sun. from 10:00 to 18:30
Cartier Foundation in Paris
Since 1994, the Cartier Foundation in Paris, designed by the famous architect Jean Nouvel, has presented at its exhibition site (1200 sq. M) the work of artists of various fields - from design, photography to painting, video, fashion and performance. Art makes it possible for the Cartier brand to keep up to date, maintain the company's image, be progressive and original, invest in the projects of new artists - James Lee Bjars, Wim Delvoy, Jean-Pierre Raynaud, Sarah Zee, James Coleman (more are collected in the Cartier Foundation 1000 works from 300 artists).
The latest hit - scouts from the Cartier Foundation's art world present the Great Animal Orchestra exhibition. This is a collection of paintings, including the works of artists Pierre Bodo, Cai Guoqiang, Raymond Depardon and others, and allowing you to enjoy aesthetic meditation, euphony of auditory images of the animal world, which is in danger of extinction. The exhibition will be held from July 2, 2016 to January 8, 2017.
Address: Paris, 261, Bvd Raspail
Operating mode: Tue 11: 00-22: 00, Wed-Sun 11 a.m. - 8 p.m.
Salvatore Ferragamo Museum in Florence
The family of the Italian shoe maker Salvatore Ferragamo (eleventh out of 14 children), opening the designer’s museum in 1995 in Florence in the Palazzo Spini Feroni, set himself the task of presenting objects related to his work: photographs, patents, sketches, books, magazines and more than 10 thousand shoe models that Salvatore came up with from 1920 to 1960. The champions of the collection are the shoes of the famous designer, created by him for Hollywood actresses Sophia Loren, Audrey Hepburn, Greta Garbo, Rita Hayworth and Ava Gardner.
Address: Florence, via Tornabuoni 2, Palazzo Spini Feroni (2nd floor)
Working hours: Mon-Fri from 9:00 to 13:00, from 14:00 to 18:00
Yves Saint Laurent Museum in Marrakech
In the fall of 2017, the Yves Saint Laurent Museum will open in Marrakesh. Here the designer bought in 1966 a mansion surrounded by olive trees, which became his second home. The museum was designed by the architectural firm Studio K. It will present a complete collection of works by the legendary fashion designer: 5,000 items from the Haute Couture collection, 15,000 accessories, thousands of sketches and photographs that work perfectly on the YSL image. The design of the museum combines straight and curved lines, terracotta, concrete and a terrazzo mosaic floor. A bookstore, restaurant and library are located next to the auditorium.
