Dubai's Official Rolex Dealer Launches The World's Largest Brand Boutique.
Ahmed Seddiqi & Sons, which has been an official Rolex dealer in Dubai for the past six decades, has opened the world's largest Rolex boutique in the new section of Dubai Mall - Fashion Avenue.
The three-story store occupies an impressive retail space of 850 square meters. meters. The opening of a boutique of this magnitude took place in the presence of the legendary tennis player and brand ambassador Roger Federer, who attended the ceremony together with Rolex CEO Jean-Frederick Dufort.
“This unrivaled boutique fully conveys the Rolex atmosphere. We are pleased to present the history of the Rolex brand and its know-how with our long-time partner Ahmed Seddiqi & Sons,” Dufour said.
All elements of interior and exterior design are based on the elements of Rolex watches. For example, the facade has a grooved design that refers to the frame on most brand watches.
On the ground floor of the store, visitors can see the clock behind the glass. In the center of the room is a large handmade chandelier made by a Czech designer. The chandelier is inspired by the bubble that can be found on a few Rolex watches.
The chandelier is attached to the ceiling of the mezzanine floor and illuminates the first floor through the central atrium. The mezzanine floor is accessible by elevator. Here, the interior decor again borrows the stylish elements of a luxury watch - walls with leather and gold trim, diamond images. This space is reserved for gemstones and precious metals, such as the fabulous Rolex Rainbow Daytona in Everose Gold, which were recently unveiled at Baselworld 2018.
The space on the top floor is called the "Rolex Experience". Stone screens, marble tables and wood paneling are framed by six screens showing short films about the Rolex heritage and shedding light on the secrets of production in Switzerland.
It also provides for exhibition space. Now it is dedicated to the history and evolution of Rolex Oyster.
“It is a great honor for us to collaborate with Rolex in this major event that is important for our business, which over the course of more than half a century has grown from one store in Souk Bur Dubai to more than 65 watch boutiques in the UAE, including five Rolex boutiques and 12 stores in Dubai.” said Abdul Hamid Ahmed Seddiki, deputy chairman of Seddiqi Holding.
