Dubai's largest Bugatti showroom opens in Dubai

The most successful of the Bugatti dealerships, opened its largest car showroom in the world in Dubai.

The next logical step for the world's most successful Bugatti dealership was the creation of the world's largest exhibition hall in Dubai. On Wednesday, the building area of ​​240 square meters. m, owned and operated by Al Habtoor Motors, was opened on Shaikh Zayed Road.

In the center of events here was the Chiron, which is declared "the most powerful, fastest, most luxurious and exclusive super-sports car." An 8-liter supercar is priced at just under $ 3 million.

30 orders for Chiron, which is produced in a limited version of 500 production cars, came from the UAE, which further strengthened the status of the dealer as the most successful partner of the brand. Thus, the Arabian Peninsula is one of the key markets for Bugatti - it accounts for 26% of orders for Chiron.

“An excellent showroom deserved such a significant and attractive place for our brand,” said Dr. Stefan Brungs, a member of the board of directors of Bugatti Automobiles and responsible for sales, marketing and customer service.

“Many of Bugatti's customers, who have been the closest and most loyal ambassadors of our brand for many years, live in this region,” continued Brugs, “Some of them are proud owners of car collections with several Bugatti super sports cars.”

Al Habtoor Motors has been the official dealer of the French brand since 2006 and the “excellent service partner” of Bugatti since 2013. This is the market with the largest Veyron fleet of more than 55 vehicles.

According to Al Habtoor Motors President Sultan Al-Habtur, "the goal was to move the largest, most beautiful Bugatti showroom to the very heart of Dubai."

At the entrance to the showroom, guests are greeted by the legendary horseshoe Bugatti. A design element with a Bugatti radiator grille almost 4 meters high. Inside the room is equipped with furniture from the Bugatti Home Collection. In the future, the same will appear in the Bugatti branded housing in Dubai, courtesy of Damac. As for Al Habtoor Motors, he also runs the Bentley and McLaren showrooms on the same stretch of highway.