The Norwegian model Iselin Steyro appears in the frame, playing the role of the young David Bowie. Understanding what exactly is happening in the clip is not easy: the images, gender and costumes of the characters change in the spirit of postmodernism.
The musician is clearly not going to keep up with fashion trends: designer Paul Smith released an exclusive t-shirt dedicated to the musician’s work. According to Paul, he is flattered by the opportunity to work with David Bowie: “David has been wearing Paul Smith clothes throughout his career, and I am pleased to thank him for his commitment to the brand. The official T-shirt for the album is only the first item from the list of items that we will release together during a year".
