Diamonds forever

Graff Diamonds unveiled a new collection this fall, followed by a vibrant and catchy ad campaign. The name of the Graff Jewelry House is associated with the most exquisite gems of the world. The company was founded by Lawrence Graff in 1960 and over several decades of work has become one of the leading jewelry companies in the world, as well as the largest dealer of the rarest and most expensive gemstones. The new collection is presented in the brand boutique of the brand in The Dubai Mall.

Watch the video: Kanye West - Diamonds From Sierra Leone (April 2020).