DUBAI'S DEPARTMENT OF TOURISM AND COMMERCIAL MARKETING CONDUCTED THE FIRST CAMPAIGN WITH "SCOPERS" - USERS OF THE "PERISCOPE" SERVICE THAN WILL BE SOME DIVERS Launched in March this year, the Periscope service gained so much popularity that the Dubai Department of Tourism and Commercial Marketing invited the most active “copiers” from the USA, Europe and Australia to the city so that when they get acquainted with the city they talk about it in their online video posts. Periscope is a new way to share your impressions with millions of users, in a way similar to video news releases, with the difference that anyone can become a reporter. The videos posted on the personal page are stored only 24 hours, so they do not lose their relevance and freshness.
Employees of the department claim that they were the first of similar agencies to use the “scopers” to familiarize the world audience with their city and its culture. Since the “coper” can communicate with its subscribers right during the broadcast of the video through comments, it can instantly respond to interesting questions and develop the plot in accordance with the reaction of the audience. Judging by the responses, the subscribers of the "scopers" represented Dubai completely different, they were struck by the harmony of traditions and modernity that characterizes this city. The Department believes that this initiative has become the most successful of the media campaigns it has conducted in recent times.
