Leading luxury clothing retailer Boutique 1 announces the restart of its international e-commerce site, Boutique1.com.
The new site, optimized for mobile devices, offers an expanded online shopping experience with features such as delivery on the day of order in London in addition to a similar service in the UAE and the Click and Take service, as well as an improved design and editable content. The restart, which will take place on May 15, 2017, follows the opening of the first brand store in London last year on Sloane Street.
Thanks to the customer-oriented approach that underlies Boutique 1 DNA, user experience is the foundation of new developments. The new Boutique 1 website also offers international shipping with the ability to shop in different currencies (£ / US $ / EUR / AED) and expedited service, a “seamless” shopping experience between a mobile device and a computer and a wish list function, as well as many new options and improvements that accompany the user at all stages.
Boutique 1 is an innovator in a unique, new, multi-channel selling proposition, fully synchronizing online and offline. Key features include the ability to pick up a product from a store within a few hours after placing an order or the ability to book it online for purchase at a store. Customers can also make an online appointment with a personal style team or order a fitting room VIP service.
Express delivery in the UK is now free, as is the case with the UAE, with free return orders worldwide. The “My Recommendations” page will be presented on the new website, in which a selection will be prepared for customers based on their preferences. And last but not least: Boutique 1 offers the B Loyal loyalty program, completely updated, allowing customers to earn and receive bonuses in the international chain of stores, as well as on the Internet. Gift cards and branded credit cards are now also interchangeable.
“We are very pleased to update our e-commerce site. With a new modern design, unique features, and more engaging editable content, our goal is for Boutique1.com to reflect our unrivaled approach to fashionable and luxurious managed service, which is common in our physical stores, ”said Ziad Matta, co-founder and one of Governing Boutique 1 Group.
The list of fashion brands available at Boutique1.com includes The Row, Elie Saab, Missoni, Giambattista Valli, Oscar de la Renta, Proenza Schouler, Rosie Assoulin, Rochas, Peter Pilotto, Erdem and Roksanda.
