Pininfarina, the legendary Italian design house, has announced its debut project in the Middle East. It will be the interior of the innovation center at Sustainable City in Dubai, the first sustainable development town.
In this endeavor, the Pininfarina family brand is supported by the Italian Chamber of Commerce. On May 25, on the occasion of the 14th annual General Assembly of “Italian Industry and Trade in the UAE,” Paolo Pininfarina, chairman of the Pininfarina group, was elected a member of the Chamber’s Board of Directors.
The legendary Italian design house was created by Battista Pinina Farina in 1930, who was known as the most famous car designer of his time. His collaboration with Ferrari was launched in 1951. In 1986, the third generation of the Pininfarina family created Pininfarina Extra to expand the company's design activities beyond the automotive industry. Over the past 30 years, Pininfarina Extra has developed more than 600 projects under the leadership of its President and CEO Paolo Pininfarin.
The first major Pininfarina project in Dubai underlines the family’s commitment to finding new vibrant markets and is part of a strategy for long-term strengthening in the region. Sustainable City's Innovation Center is a contemporary reflection of social, economic and environmental sustainability, prepared by Diamond Developers. The unique architectural style of Pininfarina contributes to the design of Dubai's first “zero-energy” city, designed to become an international demonstration of a sustainable environment for housing, work, education and leisure. Other active projects of the group of companies in the Middle East region are related to private architecture and offices.
“We are pleased to expand our global reach into the Middle East, a region that truly shows that significant design advances can be realized in a short amount of time, given ambition, vision, passion and technical skills. We look forward to making a long-term contribution to the development of architecture and design in the region and to announce new, significant projects in the coming months, ”said Paolo Pininfarina.
Pininfarina is not only an architectural studio, but also a respected brand that creates a unique style inspired by dynamism, curved and swift lines interspersed with automotive heritage, prepared with love for neat and sensual forms. Success consists in mixing concepts, using design solutions from third-party industries with the idea of combining elegance, purity and innovation in a modern and timeless architectural vision.
Recent honors include the 2016 iF Design Award, awarded for the Cyrela by Pininfarina residential tower in São Paulo, the 2015 American Architecture Award and the 2017 German Design Award for Vitra in Balneariu Camboriu, as well as the 2016 International Architecture Award for the tower with a control tower point at the new airport of Istanbul.
Pininfarina is synonymous with intelligent, forward-thinking design spanning a wide range of sectors, with the goal of combining the most advanced scientific, technological and engineering studies that give beauty and functionality to even the smallest, everyday items. In 2017, the company focuses on industry (electronics, sporting goods, furniture, equipment and machinery, consumer goods, graphic design and packaging), architecture and interior (residential, hotel, sports and commercial facilities) and transport (yachts, airplanes, private jets, passenger transport).
