This year, the festival "Dubai Summer Surprises" will be attended by more than 2,300 stores offering at tax-free prices the widest selection of products of various categories: gold, perfumes, cars, electronics, handicrafts, fabrics. It is expected that this year the festival will be visited by 2.16 million visitors, who will spend 3.08 billion dirhams during the 10 weeks of the festival (which will be about 143 dirhams per person). Estimated cost increases of 20% compared to 2006.
About 15 companies will sponsor the festival this year, including Dubai Duty Free, Dubai Refreshments (PSC) - Mirinda, Dubai Shopping Malls Group, Dubai World Trade Center, Emirates Airline, Ibn Battuta Mall and others. Representatives of the companies will collaborate with the organizers in the preparation and conduct of recreational activities, as well as develop special offers for festival guests. For example, the national airline Emirates Airlines will offer its passengers very attractive fares; MasterCard Worlwide will also offer additional benefits to cardholders.
Shopping centers are especially prepared for the reception of guests. So, as part of the festival, the Ibn Battuta Mall is developing a whole program of events for the whole family. In addition, the permanent exhibition "1000 Years of Scientific Discoveries" is opened here, which highlights 27 historical inventions and discoveries made by Muslim scholars. The exhibits are located throughout the shopping complex. Its purpose is to talk about the scientific contribution of Muslims to the development of modern civilization, which has been made over the past 1000 years. The exhibition is the first and only of its kind in the whole world.
Shopping centers Mercato and Town Center Jumeirah announce discounts up to 75% for the festival period, as well as special offers in the stores Next, Nine West, Domino, Aldo, Bershka, Armani Jeans, Hugo Boss, Adams, Gianfranco Ferre and many others. In addition to the opportunity to make profitable acquisitions, Mercato and Town Center Jumeirah will offer their customers the opportunity to receive cash prizes that will be raffled weekly. Having made a purchase for 200 dirhams in one or both shopping centers, you can take part in the Hummer H3 super prize draw (the lottery will be held on September 2, 2007). By presenting a PRIVELEGEPLU S customer card upon receipt of a coupon for participation in the lottery, their holders can increase their chances of winning.
The cultural program at Mercato and the Town Center Jumeirah will include colorful dance shows, live music concerts, art exhibitions and mouth-watering cooking shows. Especially for children, the Porto Vecchio Village cafe will be transformed into an interactive zone where children will be involved in various games related to ten thematic surprises. The Grand Cinema Mercato Cinema will host the Children's Summer Art Fiesta, during which children can watch their favorite classic and Disney films.
In the Mall of the Emirates, Ibn Battuta, BurJaman, Deira City Center and Mercato shopping centers, special kiosks are already installed in which you can buy things with the image of a cheerful yellow man Modhesh - the emblem of the festival. This year, the collection includes both traditional souvenirs (stationery, bedding, jewelry, key rings), as well as several new products, including inflatable toys and educational games on CDs in Arabic and English. Brand picnic sets and beach items will also be featured. As a soft toy, Modhesh will appear in the image of a chef, and a football player, and a skier. A wide assortment of T-shirts, backpacks, caps, baseball caps. The price of souvenirs ranges from 5 to 500 dirhams.
