Alberto, please tell me what is it, your Valentina?
If we turn to the history of the famous Italian fashion Domo Valentino, then everything that is created within its walls speaks of luxury, wealth and splendor. Having started work on a new perfume, we realized that we must create something for a new generation of Valentino girls. She should be more youthful, but not lose her elegance. So the new feminine fragrance Valentina was born, designed to become the embodiment of the ideal of a modern woman - complex and contradictory, and at the same time attractive and mysterious.
Is it necessary to understand that the appearance of Valentina is closely connected with the changes that took place in the Valentino House after the departure of its founder, couturier Valentino Garavani, from the stage?
Yes, with the arrival of a new creative team in 2008 - the art directors of the House of Maria Grazia Chiuri and Pierre Paolo Picchiori, it became clear that it was necessary to attract a new generation of young women to the Valentino brand. The main idea was to create another ideal of a woman. Today we can talk about the new era of the Valentino House, which has become more modern and young, without losing its core values. In other words, the “red dress from Valentino” continues to be an icon of the brand, but is no longer the dominant feature in the new collections, where pastel pink and black appear as primary colors. On this basis, powdery pink and contrasting black with it, and we created the image of “New Valentine”.
What was the source of inspiration, sorry for the trivial question?
Not at all banal. The eternal city of Rome and its modern resident - this is the main theme. She is young, feminine and independent. She wants to live in one of the Roman palaces, and subtly feels the rhythm of her city.
And what did you get as a result?
We worked on this fragrance together as a perfumer Olivier Cresp.
We have created a fresh, exciting composition that awakens with notes of Calabrian bergamot and white truffles. At the heart of the fragrance are charming notes of jasmine, the color of orange, tuberose and strawberries. All this goes into a train of noble cedar, sensual ambergris and soft vanilla. The aroma turned out to be classic and at the same time very modern.
We packed it in an original crystal bottle "haute couture" in the form of a tablet, decorating it with delicate, finely fashioned roses of the most delicate shades of powder, ivory and white. A thin silver ring and a black pearl crown the lid. It seems to me that we were quite able to convey the character of the Fashion House in the spirit of Valentina. They are fresh, sexy, lace and very persistent.
Allow me to thank you, Alberto, for such a gift to all women. We look forward to new perfume creations.
